marketing strategy mistakes

If you're a health or wellness professional using AI to write your social media content — this one's for you. I put together a breakdown of 5 phrases that show up constantly in wellness marketing content that could quietly be putting your business at risk. We're talking FTC and FDA territory — the kind of language that sounds totally normal until it isn't. No scare tactics. Just real talk about what to stop saying, what to say instead, and why it matters for your practice.

Buckle up, buttercup. I'm about to ruin a few things you believed about marketing. I've been doing this long enough to know that most of what's floating around the internet about "growing your brand" is junk food dressed up as advice. Looks great on the package. Zero substance. Leaves you more confused and more burnt out than before you found it. So today I'm serving up three hot takes that might make you a little uncomfortable. Good. That's the point. Hot Take #1: Posting Ev