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Buckle up, buttercup. I'm about to ruin a few things you believed about marketing. I've been doing this long enough to know that most of what's floating around the internet about "growing your brand" is junk food dressed up as advice. Looks great on the package. Zero substance. Leaves you more confused and more burnt out than before you found it. So today I'm serving up three hot takes that might make you a little uncomfortable. Good. That's the point. Hot Take #1: Posting Ev

As Thanksgiving week officially descends, I’m supposed to be posting perfectly styled tablescapes, but honestly, 2025 has been less "Martha Stewart" and more "What Just Happened?" This year started with the sassiest plot twist of all: buying our "forever home" in South Carolina. Let me tell you, it was a whirlwind of paperwork, packing, and emotional whiplash. But now that I’ve spent the summer down here, I can confirm: my adult nervous system has officially filed for divorce

If the thought of promoting your practice makes you want to hide, you aren't bad at business. You're just exhausted. Here is a gentle shift to make it lighter. If you are a health and wellness professional, December is a unique kind of marathon. While the rest of the world is winding down or celebrating, you are often holding more space than ever. You are navigating your clients through holiday family trauma, end-of-year anxiety, and the pressure of the upcoming new year. You

At the end of a long year of holding space for others, the best thing you can do for your business isn't another tactic-it's remembering why you started. It’s late December. If you are a health and wellness professional, I know where you are right now. You are likely limping across the finish line. You have spent the last twelve months holding space for other people’s growth, trauma, and healing. You have poured from your own cup until it’s dry. You are tired. So, let’s make