Marketing

If you're a health or wellness professional using AI to write your social media content — this one's for you. I put together a breakdown of 5 phrases that show up constantly in wellness marketing content that could quietly be putting your business at risk. We're talking FTC and FDA territory — the kind of language that sounds totally normal until it isn't. No scare tactics. Just real talk about what to stop saying, what to say instead, and why it matters for your practice.

Buckle up, buttercup. I'm about to ruin a few things you believed about marketing. I've been doing this long enough to know that most of what's floating around the internet about "growing your brand" is junk food dressed up as advice. Looks great on the package. Zero substance. Leaves you more confused and more burnt out than before you found it. So today I'm serving up three hot takes that might make you a little uncomfortable. Good. That's the point. Hot Take #1: Posting Ev

As Thanksgiving week officially descends, I’m supposed to be posting perfectly styled tablescapes, but honestly, 2025 has been less "Martha Stewart" and more "What Just Happened?" This year started with the sassiest plot twist of all: buying our "forever home" in South Carolina. Let me tell you, it was a whirlwind of paperwork, packing, and emotional whiplash. But now that I’ve spent the summer down here, I can confirm: my adult nervous system has officially filed for divorce

At the end of a long year of holding space for others, the best thing you can do for your business isn't another tactic-it's remembering why you started. It’s late December. If you are a health and wellness professional, I know where you are right now. You are likely limping across the finish line. You have spent the last twelve months holding space for other people’s growth, trauma, and healing. You have poured from your own cup until it’s dry. You are tired. So, let’s make