Unpopular Marketing Opinions — Hot Takes

Buckle up, buttercup. I'm about to ruin a few things you believed about marketing.

I've been doing this long enough to know that most of what's floating around the internet about "growing your brand" is junk food dressed up as advice. Looks great on the package. Zero substance. Leaves you more confused and more burnt out than before you found it.

So today I'm serving up three hot takes that might make you a little uncomfortable. Good. That's the point.

Hot Take #1: Posting Everyday Will Not Save a Bad Strategy

I don't care how committed you are to the content calendar. If your messaging is off, posting more often just means more people see the wrong message, faster.

Frequency doesn't fix clarity. It amplifies whatever you're already saying — good or bad. So if your content isn't speaking directly to your ideal client's actual problem, doubling your posting schedule isn't going to save you. It's just going to make the confusion louder.

Fix the message. THEN talk about frequency.

Hot Take #2: Your Logo Is the Least Important Part of Your Brand

I've sat through more consultations than I can count where someone spends 45 minutes agonizing over font choices and exactly 0 minutes telling me who their ideal client actually is.

Here's the truth nobody wants to hear nobody has ever hired a business because the logo was pretty. People hire because they understand what you do, they trust you'll deliver, and they feel something when they read your content.

Your logo is a visual. Your brand is a feeling. Stop perfecting the former and start clarifying the latter.

Hot Take #3: Going Viral Means Almost Nothing If It's the Wrong Audience

I've watched businesses get a video with hundreds of thousands of views — champagne popping, total euphoria — and then absolutely nothing happens. No new clients. No revenue bump. Because the people watching were never going to buy anything in the first place.

I would take 200 deeply engaged followers who are real potential clients over 50,000 random viewers any day of the week. Reach without relevance is just noise with extra steps.

The goal was never to be seen by everyone. It's to be seen by the right people.

That's it. Three hot takes, zero apologies.

Which one made you a little defensive? Tell me in the comments — that's honestly my favorite part.