branding vs marketing

Buckle up, buttercup. I'm about to ruin a few things you believed about marketing. I've been doing this long enough to know that most of what's floating around the internet about "growing your brand" is junk food dressed up as advice. Looks great on the package. Zero substance. Leaves you more confused and more burnt out than before you found it. So today I'm serving up three hot takes that might make you a little uncomfortable. Good. That's the point. Hot Take #1: Posting Ev