How We Build Brands That Heal
In this section, we're pulling back the curtain on our collaborative process. Each case study represents a journey—a health and wellness professional who was struggling to connect with their audience, and the powerful, authentic brand we built for them. You'll see how we turned their passion into a strategic plan, developing a cohesive brand identity and a content strategy that truly resonates. These stories demonstrate our commitment to not just creating beautiful visuals, but to building trust and a presence that helps our clients thrive.
Care and Support for Autism Families: From Ideas to an Actionable Plan for a Thriving Community
The Client & The Challenge
Juliet, a passionate entrepreneur, came to a recent social media marketing consultation with a common challenge: a mind full of brilliant ideas but no clear path to an end goal. Her passion was to help others, and she had a big vision for building an amazing online community that could eventually generate profit.
However, her initial approach was scattered. She began by exploring the idea of a free Facebook group for "carnivorous parents of autistic children" before shifting to a podcast aimed at selling her motivational music. While both ideas had merit, they lacked a cohesive strategy for building a specific community and, more importantly, a long-term plan for monetization. Juliet needed a clear, actionable roadmap to connect her passion with a profitable business model.
The Consultation & The Solution
During an hour-long brainstorm and strategy session, we worked to organize her ideas into a clear, executable plan. The focus was on identifying a core value proposition and a scalable strategy that could grow with her audience.
The resulting action plan was a streamlined, three-phase approach designed to build a strong foundation and lead to profit generation over time:
Build a Core Community: The first step was to simplify the community's focus. Instead of a niche group for "carnivorous parents," we decided to create a Facebook community focused on general autism support. This broadens the potential audience while still serving her passion and expertise as a parent of an autistic child.
Establish a Content Hub: To attract new members to the community, Juliet will create a Facebook Business Page. This page will serve as her main point of contact, advertising the community and funneling traffic from social media. It will also be used to showcase her expertise and link to her existing YouTube channel, which provides valuable content.
Monetize Through a Membership: As the community grows and engagement increases, the long-term plan is to launch a paid membership. This membership will offer additional value and a direct path to income. The features will include:
Group support and educational video calls
Exclusive resources and guides
Personalized consultation services
The Results & Impact
After the session, Juliet felt a renewed sense of clarity and purpose. She now has a concrete, step-by-step plan that connects her ultimate goal of providing support and helping other parents with a viable way to earn income in the process. She knows exactly how to get started and how to grow her community into a profitable and impactful business.
Client Testimonial
"Nicole is great at taking my ideas and helping bring them to life! She has terrific advice about how to engage an audience and keep them interested, and I finally feel I am finding my footing on this tricky social media landscape thanks to her." - Juliet
Mike’s Locksmith
I designed and developed this short learning/promotional video to provide Mike’s Locksmith an interactive method of educating prospective clients on how to choose the best lock for their home or business. Mike’s Locksmith spends many hours each month speaking with current and prospective clients on this very topic, so they turned to me to streamline this process for them to allow more time in other areas of their business. In addition, this eLearning product was used as as part of their marketing plan for client acquisition with an added “call-to-action.”
DETAILS TOOLS SKILLS
Type: Custom Promotional Video Articulate Storyline 360 Instructional Design
Client: Mike’s Locksmith Canva eLearning Development
Date: February 2025 Client Acquisition
The Problem
The problem we are addressing with this short promotional video is to educate prospective new customers on the importance of hiring a professional locksmith for their home or business needs. Mike’s Locksmith has a proven track record, but reaching their ideal client is time consuming. Because marketing requires consistent effort and creativity, there are the occasional droughts when it comes to attracting new customers.
In working with Sarbina, co-owner of Mike’s Locksmith, together we worked through a needs analysis to determine the information road blocks for customer acquisition. We then pulled together high level information to create a product that reduces the repetitive nature of Mike’s Locksmith marketing efforts.
The Solution
To solve the customer acquisition problem, I proposed the creation of a short promotional video that incorporates the common objections of new prospective customers as well as the education routinely provided via social media.
Some of the reasons this video solution is the best suited for to solve this problem is:
it is flexible, easily scalable, and can be seamlessly applied to various marketing efforts (social media, newsletters, networking presentations, etc.).
it allows prospective customers to revisit the material, making it a more cost-effective solution than other options.
it can help solve the marketing gaps in education and the importance of working with a locksmith professional.
In addition to this promotional video, I recommended additional steps that could take their marketing efforts a step further, such as:
using the video as part of a Facebook ad marketing campaign
offer monthly or quarterly virtual or in-person workshops providing education on home security and the importance of using their services for their home security needs. This video can serve as an introduction to all workshops and educational events offered.
Process
After conducting a needs analysis and assessing the specific marketing and educational needs of Mike’s Locksmith, I worked with Sabrina to define clear marketing objectives, such as common customer objections, routine answers to commonly asked questions, and call-to-action. I then began to create engaging content, including interactive slides, and real-life scenarios tailored to new homeowners. After the creation of the content within Articulate Storyline 360, we entered the first review cycle. Upon approval, I created the complete video and functional prototype in two separate versions, a shortened promotional video and a second version that incudes clickable interactions for customer learning. Upon final feedback and approval the final product was integrated into Mike’s Locksmith marketing efforts to attract new customers to help them reach their financial goals.
Interactive Prototype
Using the text-based storyboard and course creation outline, I moved on to create an interactive prototype in Articulate Storyline 360. The prototype allowed me to seek feedback on video content and the overall user experience. I included one interactive section, engaging but not distracting transitions, short educational clips, and an engaging final call-to-action section.
Shortened Promotional Video
I created a shortened version of the project strictly for marketing use the eliminates the user interaction. This allows Mike’s Locksmith the option of how and when to use the pieces of content for their customer education and acquisition efforts.